Creative.

Empathetic.

Impactful.

Creative.

Empathetic.

Creative.

Empathetic.

Impactful.

Creative.

Empathetic.

Product & UI/UX Designer

Austenita Aisyah

I design what users understand and developers can actually build.

Over five years bridging design and WordPress development, I’ve built websites for 170+ small businesses and turned cluttered, high-friction sites for global B2B brands into clear experiences with measurable results. Clear for users, ready for developers.

SEE HOW I WORK

[01]

[Works]

Selected Works

Real projects, real clients, and the thinking behind each decision. Every one began with who’s on the other end of the screen.

See More Work

From Friction to Flow: How Data Guided Manning & Co’s Homepage Redesign

UI/UX Design, Web Development

(01)

From Friction to Flow: How Data Guided Manning & Co’s Homepage Redesign

UI/UX Design, Web Development

From Friction to Flow: How Data Guided Manning & Co’s Homepage Redesign

UI/UX Design, Web Development

(01)

From Unclear to Guided: Shaping the Direction of the Gigschool Website

UI/UX Design

(02)

From Unclear to Guided: Shaping the Direction of the Gigschool Website

UI/UX Design

From Unclear to Guided: Shaping the Direction of the Gigschool Website

UI/UX Design

(02)

From Clutter to Clarity: A Fintech Rebrand, Approved in One Round

UI/UX Design, Web Development

(03)

From Clutter to Clarity: A Fintech Rebrand, Approved in One Round

UI/UX Design, Web Development

From Clutter to Clarity: A Fintech Rebrand, Approved in One Round

UI/UX Design, Web Development

(03)

My Vet App

UI/UX Design

(04)

My Vet App

UI/UX Design

My Vet App

UI/UX Design

(04)

[02]

[About]

ManyAItoolscangenerateaninterfaceinunderaminute.They'regreatforafastfirstdraft,buttheycan'ttellyouwhyusersstruggle,orwhyoneinteractionquietlyfeelsoff.Thatjudgmentisstillhuman,andit'swhereIstart.Empathyfindswhattofix.Creativitydecideshow.Gooddesignismeasured,notjustadmired.

Hi, I'm Austenita. My process is grounded in over five years of building real products, starting with WordPress development for more than 170 small local businesses, then expanding into UI/UX design for global B2B clients later in my career. That range means I design with both the user's experience and the build in mind, turning research and business goals into interfaces that are creative without sacrificing feasibility.

I care about the parts of a project that are easy to skip: what happens after launch, the three seconds before someone decides to stay or leave, the detail that makes an interaction memorable instead of forgettable. That is the kind of design I want to keep making, creative work that proves its impact.

[03]

[How I Work]

How I Work

What I do

UI/UX and product design, end to end, from information architecture to the interface, with WordPress development when a project needs to go live.

000

111

What I do

UI/UX and product design, end to end, from information architecture to the interface, with WordPress development when a project needs to go live.

000

111

Why involve me early

I do my best work when I’m in the room before the brief is written, so the brief solves the right problem.

000

222

Why involve me early

I do my best work when I’m in the room before the brief is written, so the brief solves the right problem.

000

222

What my workflow looks like

I explore options with AI, choose the direction, then give it a written brief to draft a first design system in Figma. The setup time that saves goes into the parts of design that depend on people: strategy, empathy and refinement. Direction and final judgement stay mine.

000

333

What my workflow looks like

000

333

Open to

Web redesigns, dashboards, product design, and mobile app projects. Open to both full-time roles and freelance projects.

Figma · WordPress · Framer · Affinity · Claude

000

444

Open to

Web redesigns, dashboards, product design, and mobile app projects. Open to both full-time roles and freelance projects.

Figma · WordPress · Framer · Affinity · Claude

000

444

[04]

[Testimonial]

Testimonials

Dezanni Alavi Hazan

Senior Web Developer at Manning & Co. Group

            "Austen brings a fantastic mix of curiosity, creativity, and incredible attention to detail to everything she touches [...] Even though her focus was primarily WordPress development, she was never just a builder. She constantly looked past the code to explore how every design choice could create a better, more intuitive experience for our users, always thinking about the bigger picture. [...] She has a natural gift for Product Design, successfully translating abstract ideas into tangible, high-quality results that boosted our site's performance and engagement. [...] She's the complete package: creative yet analytical, meticulous yet empathetic."

Dezanni Alavi Hazan

Senior Web Developer at Manning & Co. Group

            "Austen brings a fantastic mix of curiosity, creativity, and incredible attention to detail to everything she touches [...] Even though her focus was primarily WordPress development, she was never just a builder. She constantly looked past the code to explore how every design choice could create a better, more intuitive experience for our users, always thinking about the bigger picture. [...] She has a natural gift for Product Design, successfully translating abstract ideas into tangible, high-quality results that boosted our site's performance and engagement. [...] She's the complete package: creative yet analytical, meticulous yet empathetic."

Dezanni Alavi Hazan

Senior Web Developer at Manning & Co. Group

            "Austen brings a fantastic mix of curiosity, creativity, and incredible attention to detail to everything she touches [...] Even though her focus was primarily WordPress development, she was never just a builder. She constantly looked past the code to explore how every design choice could create a better, more intuitive experience for our users, always thinking about the bigger picture. [...] She has a natural gift for Product Design, successfully translating abstract ideas into tangible, high-quality results that boosted our site's performance and engagement. [...] She's the complete package: creative yet analytical, meticulous yet empathetic."