Creative.

Empathetic.

Impactful.

Creative.

Empathetic.

Creative.

Empathetic.

Impactful.

Creative.

Empathetic.

Product & UI/UX Designer

Austenita

Aisyah

Austenita

Aisyah

I design what users understand and developers can actually build.

Over five years bridging design and WordPress development, I've built 150+ websites for small businesses and turned cluttered, high-friction sites for global B2B brands into clear, measurable results. Clear for users, ready for developers.

[01]

[Works]

Selected Works

From Friction to Flow: How Data Guided Manning & Co’s Homepage Redesign

UI/UX Design, Web Development

(01)

From Friction to Flow: How Data Guided Manning & Co’s Homepage Redesign

UI/UX Design, Web Development

From Friction to Flow: How Data Guided Manning & Co’s Homepage Redesign

UI/UX Design, Web Development

(01)

From Clutter to Clarity: A Fintech Rebrand, Approved in One Round

UI/UX Design, Web Development

(02)

From Clutter to Clarity: A Fintech Rebrand, Approved in One Round

UI/UX Design, Web Development

From Clutter to Clarity: A Fintech Rebrand, Approved in One Round

UI/UX Design, Web Development

(02)

GIGSCHOOL Web Revamp

UI/UX Design

(03)

GIGSCHOOL Web Revamp

UI/UX Design

GIGSCHOOL Web Revamp

UI/UX Design

(03)

[02]

[About]

ManyAItoolscangenerateaninterfaceinunderaminute.They'regreatforafastfirstdraft,buttheycan'ttellyouwhyusersstruggle,orwhyoneinteractionquietlyfeelsoff.Thatjudgmentisstillhuman,andit'swhereIstart.Empathyfindswhattofix.Creativitydecideshow.Gooddesignismeasured,notjustadmired.

Hi, I'm Austenita. My process is grounded in over five years of building real products, starting with WordPress development for more than 150 small local businesses, then expanding into UI/UX design for global B2B clients later in my career. That range means I design with both the user's experience and the build in mind, turning research and business goals into interfaces that are creative without sacrificing feasibility.

I care about the parts of a project that are easy to skip: what happens after launch, the three seconds before someone decides to stay or leave, the detail that makes an interaction memorable instead of forgettable. That is the kind of design I want to keep making, creative work that proves its impact.

[03]

[How I Work]

Working with me

What I do

UI/UX and product design, end to end, backed by WordPress development when a project needs to go live.

000

111

What I do

UI/UX and product design, end to end, backed by WordPress development when a project needs to go live.

000

111

What I'm looking for

Earlier involvement. I do my best work when I'm in the room before the brief is written. I want in on the thinking before it becomes a brief.

000

222

What I'm looking for

Earlier involvement. I do my best work when I'm in the room before the brief is written. I want in on the thinking before it becomes a brief.

000

222

How I utilise AI in my workflow

I use it to explore faster, not to decide for me. The judgment calls stay mine.

000

333

How I utilise AI in my workflow

I use it to explore faster, not to decide for me. The judgment calls stay mine.

000

333

Open to

Web redesigns, dashboards, product design. No mobile case study yet, open to the right one.

Figma · WordPress · Framer · Affinity

000

444

Open to

Web redesigns, dashboards, product design. No mobile case study yet, open to the right one.

000

444

[04]

[Testimonial]

Testimonials

Dezanni Alavi Hazan

Senior Web Developer at Manning & Co. Group

            "Austen brings a fantastic mix of curiosity, creativity, and incredible attention to detail to everything she touches [...] Even though her focus was primarily WordPress development, she was never just a builder. She constantly looked past the code to explore how every design choice could create a better, more intuitive experience for our users, always thinking about the bigger picture. [...] She has a natural gift for Product Design, successfully translating abstract ideas into tangible, high-quality results that boosted our site's performance and engagement. [...] She's the complete package: creative yet analytical, meticulous yet empathetic."

Dezanni Alavi Hazan

Senior Web Developer at Manning & Co. Group

            "Austen brings a fantastic mix of curiosity, creativity, and incredible attention to detail to everything she touches [...] Even though her focus was primarily WordPress development, she was never just a builder. She constantly looked past the code to explore how every design choice could create a better, more intuitive experience for our users, always thinking about the bigger picture. [...] She has a natural gift for Product Design, successfully translating abstract ideas into tangible, high-quality results that boosted our site's performance and engagement. [...] She's the complete package: creative yet analytical, meticulous yet empathetic."

Dezanni Alavi Hazan

Senior Web Developer at Manning & Co. Group

            "Austen brings a fantastic mix of curiosity, creativity, and incredible attention to detail to everything she touches [...] Even though her focus was primarily WordPress development, she was never just a builder. She constantly looked past the code to explore how every design choice could create a better, more intuitive experience for our users, always thinking about the bigger picture. [...] She has a natural gift for Product Design, successfully translating abstract ideas into tangible, high-quality results that boosted our site's performance and engagement. [...] She's the complete package: creative yet analytical, meticulous yet empathetic."