From Friction to Flow: How Data Guided Manning & Co’s Homepage Redesign
Redesigned the Manning & Co. homepage to resolve user friction. By utilising Microsoft Clarity behavioural data, the new interface achieved a 41% reduction in dead clicks and an 18% improvement in navigation retention (Quick Backs), streamlining the path for global stakeholders while increasing average scroll depth. Role UI/UX Designer, Web Developer Project under Manning & […]
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